Nook, originally launched by Barnes & Noble, produces eReader and Tablet devices. Now with a strong UK presence, the brand is reaching international audiences through their product as well as their mobile reading apps.
Updates to the microsite including billboards, footlights, banners as well as house ads and affiliates were frequently implemented for promotions and holidays.
Nook was featured at the Frankfurt Book Fair in Germany, the world's largest publishing conference, attracting publishers, authors and bibliophiles. Each wall within Nook's booth was taken into deep consideration to depict Nook's device and mobile app capacity and raise brand awareness overseas.
In-store digital signage was consistently created with each given promotion.
A Facebook gateway page was created to drive people to 'Like' Nook to be entered into a sweepstakes to win one of ten brand new GlowLight devices.
For the Easter holiday, an email campaign was designed to promote special deals on devices in the UK in addition to free eBooks and magazines.